About this store
Mission Statement Famous Anonymous is a movement that strives to change the obsession with the cult of ‘brand celebrity’ by championing substance over marketing, genuine art over hype, and legacy over material gain and instant gratification. An ever growing number of today’s youth believe fame to be the only goal worth aspiring to yet fail to understand that a combination of talent and hard work leads to recognition and success. Famous Anonymous aims to dismantle the myth of brand celebrities whose sole talent is in altering perception by deception of the very same people that look up to them. Knowing how to manipulate media in order to create ‘brand celebrity status’, merely for personal gain, should not be applauded. It is time for truth to triumph over perception. Famous Anonymous will encourage people to give their support and admiration to those who enrich our lives. This movement is dedicated to celebrating all those who remain anonymous despite having created internationally acclaimed work of substance and longevity. Fame should simply be a by-product of doing something to contribute to the arts and society, not an end goal in itself. Spread the message, wear our T-shirts and support the ‘anonymous greats’ among us.