Promotion - Advanced
Quick links to the sections below:
Zazzle Fan Club
Invite people to join your Zazzle Fan Club! Use the "Invite-a-Fan" link in your store profile box, or simply ask people to join your Fan Club right on your store home page. Your Fan Club members will automatically be notified by email when you post new products and designs which will remind them to visit your store again.
An easy way to share links on Zazzle is to join a friend's Fan Club. When visitors get to your Zazzle store, they can click on your "Favorite Stores" in the right-hand navigation bar to see the other stores you recommend.
return to topSocial Marketing
Fish where the fish are! If you don't already have one, why not create a Facebook Group or MySpace page to promote your designs and/or the underlying inspiration for them? Social marketing can be a great tool to find potential customers with similar interests. Bear in mind that authenticity and genuine interest in the conversation are key to success in this area.
You can also review or comment on other designs at Zazzle – besides being a great way to support other people in the community, you may find that you share customers with similar interests!
return to topPromotions
Psst - looking for a special deal? Who isn't? Promotions can create a sense of urgency to encourage customers who have been sitting on the fence to make a purchase. Be sure to let your customers know about any promotion you're running by sending an email, posting it on your website or blog, and feature the item on the home page of your Zazzle store.
If you see that Zazzle is doing a special offer for free shipping or discounts (hint: sign up for our weekly email to receive those notifications!), be sure to pass that info with the end date & promo code along to your customers to give them that extra incentive to buy something from you now! You can also find the latest Zazzle Promotions here.
Try offering limited edition items - exclusive designs that you take down after a short time, or make design only available on certain types of products for a limited time.
You can also put certain products "on sale" in your store - lower your royalty rate on that product for a limited time to encourage sales of that particular design or item (the minimum is 10%). You can adjust the royalty for a specific item by going into "edit" for that product.
Contests
You love to win stuff, right? So do your customers. Some contest submission ideas to increase buzz and engagement with your designs:
- Best customization of one of your designs - they can easily "email this product" to you right on Zazzle for judging, and you can purchase the winning custom product for your customer, or add it to your store
- Have people submit a photo of themselves wearing one of your products
- Encourage your customers to get friends to sign up for your Fan Club or mailing list
- Have people submit a URL where they've posted your product links or widget code
Be aware that requiring a purchase for a sweepstakes (e.g. a contest that involves a random drawing) is forbidden in most places, and each state & country has slightly different rules regarding these things, so you will probably want to check with a lawyer who specializes in contests before doing anything major.
return to topPR
Tell your story. If you have a great story behind your products or newsworthy developments, tell the press! Or, if you already get publicity for other things you do (congrats!), be sure to mention your Zazzle store if it's relevant, and include the URL in your standard press release template.
When mentioning Zazzle in a general press release, press pitch or marketing collateral about your company, or on your website or blog, please use the following approved Zazzle language:
Zazzle is the only on-demand retail platform to offer billions of products that ship in 24 hours.
return to topTips to a Winning Press Release
The more consumers know about you and your Zazzle relationship, the better. Use these tips to increase the coverage your Press Release receives:
- Your press releases should be issued on newsworthy subjects including new product lines, new stores or major milestones
- Press releases should explain who is involved, what is new and what is special
- The press release should be factual; avoiding unnecessary adjectives, flowery language or redundant expressions
- You should reference your Zazzle store name once as a hyperlink, i.e. Zazzle, in all press releases so it will automatically direct readers to you easily
Press Release Policy
The following points must be followed for any Press Release that mentions Zazzle or any Zazzle product.
- No quotes from Zazzle may be used without explicit written permission (see below for process to request quotes) You are responsible for costs involved and logistics for issuing over a newswire
- The final press release draft and suggested issue date must be received by Zazzle (michael.karns@zazzle.com) one week prior to your desired issue date for approval from Zazzle.
- If the release is a last minute request to something timely in the media, please send it with HOT and announce date in the subject line so it will receive urgent attention
- Zazzle will consider your press releases for inclusion in the Zazzle press center
- Below is an approved press release template for you to announce a new line available at Zazzle
Use of Images, Zazzle Logo
Artwork makes your marketing collateral pop. If you would like to provide images of products available in your Zazzle store, feel free to use with a site credit of Zazzle.com. All use of 3D model shots in marketing collateral, press materials and websites should also be credited to Zazzle.com.
return to topSellers Spotlight on Zazzle Blog
Zazzle is proud of its Seller Community; we have thousands of gifted artists who continue to impress us regularly - from politics to holiday to wedding and much more - we keep an eye out for what's hot, and who's doing what. Every month Zazzle will highlight certain Sellers who have made great strides. These spotlights can be touting Sellers who are selling incredibly well, or those who are offering relevant content to the particular time, or those who announced a new line or product that is generating buzz, and more.
While the team at Zazzle feels we have our fingers on what's hot and new in the Zazzle community, if you have something of interest you want to be sure we're aware of for consideration, please send it to michael.karns@zazzle.com.
return to topPress Release Template
Because getting your message out about new merchandise available at your Zazzle store is very important to help raise further awareness and generate sales, we put the following press release template together to make it even easier for you to share the news. Simply fill in the elements of your company and product line, send to Zazzle PR and await final approval, then you are ready to go.
(FILL IN NAME OF COMPANY, BRAND OR BAND) Introduces Merchandise Line Available at Zazzle
City, STATE- Date - COMPANY NAME today announced the availability of x products at Zazzle (www.zazzle.com), the only on-demand retail platform to offer over 3 billion retail quality, one-of-a-kind products shipped in 24 hours. Products are available for purchase online at (fill in website)
Fill in paragraph outlining details of company and further information about what will be available at www.zazzle.com.
Add quote from representative of your company.
Infinite and Instant, Zazzle is the only on-demand retail platform for consumers and major brands, offering billions of retail quality, one-of-a-kind products shipped within 24 hours. Offering the largest library of customizable digital images from world-class brands, Zazzle enables content owners to unlock their entire libraries of content, making them available for purchase and customization by consumers. Through Zazzle's innovative on-demand retail and technology platform, users can instantly create, customize to fit their personal style, purchase and sell a near infinite array of products online. For more information, www.zazzle.com.
About (fill in your company name):
Add company boiler plate
Contact:
Add PR contact information
return to topAdditional Resources
Email, viral & general marketing best practices:
http://www.marketingprofs.com/
http://searchenginewatch.com/
