I decided to open a new store and place black and white photographs in it. The black and white image takes us to the past. For me, this is the period when I studied photography. Together with the "nostalgia" the meaning of this store is that for some images the color solution distracts attention from the very plot of the photo. The rigor and classicism of a monochrome image in a number of cases allows a greater degree to convey the author's intention. As I know there is a certain category of lovers of this particular design. I hope that we will find the understanding of a significant part of the buyers and, in the future, will please them.