Bar of lavender soap made from 100% natural oils square sticker

AssetID: 119775125 / Rosemary Calvert / Bar of lavender soap made from 100% natural oils and perfumed with natural essence of lavender, on a white background. Three stems of fresh lavender flowers lie beside the soap. The name "Ivory " refers to a series of products created by the Procter & Gamble Company (P&G), including varieties of a white and mildly fragranced bar soap , that became famous for its pure content and for floating in water. Over the years, the bar soap has been altered into other varieties. P&G research revealed in 1992 indicated work in progress to create other varieties that do not float as the original and would sink due to the altered ingredients but avoid dissolving too fast. New varieties of Ivory soap contain glycerine , do not dry the skin as quickly, and do not float as well. In October 2001, P&G tested the sinking bar soap as part of an advertising campaign to see if people would notice the sinking bars, even if given a cash reward. This page is not affiliated with, or endorsed by, anyone associated with the topic.