Immersive Mediocrity Brand: Strip Malls & highways T-Shirt

Mediocrity stands now as a central tenet of American culture and design. Pervasive, banal suburban existence has eroded creativity and desire to observe the world. Mediocrity and "good enough" mentality has sapped our ability to create beautiful, meaningful places and experiences. Instead we embrace what we're fed, what's within arm's length. We call this "windshield goggles." We built places that no one remembers, no one cares about, where no one wants to dwell. Our physical environment reflects ourselves - wholly mediocre in body and spirit. Immersive Mediocrity was coined as a term to describe the suburban malaise. It's a calling card for the woke, for the people that see places and people. For the people that have shed their windshield goggles and want to make physical and lasting change in our built and social environment.