Keep calm and carry on postcard
"Keep Calm and carry on" - a vintage picture of a Yeoman Warder in Tudor State Dress, London (circa 1895). Yeomen Warders are often referred to as Yeomen of the Guard, however they form a separate unit within the corps of Royal Bodyguards of the British monarch. The Yeomen Warders were formed in 1485 by the king Henry VII who was the the first monarch of the Tudor dynasty. Since then, the Tudor rose, a heraldic badge of the dynasty, has been a part of the badge of the Yeomen Warders. The expression "keep calm and carry on" comes from a motivational poster produced by the British government in 1939 before the outbreak of the Second World War. It was produced with an intention to raise the morale of the British public in the aftermath of widely predicted mass air attacks on major cities. Since 2000, the phrase and the design (the original as well as innumerable parodies and imitations) have gained wide popularity internationally and has become one of the most popular way how to convey an inspirational message.