Leonetto Cappiello Art Deco Poster Italian Liqueur

Art Deco emerged from the interwar period when rapid industrialisation was transforming culture. One of its major attributes is an embrace of technology. The style is often characterized by rich colours, bold geometric shapes and lavish ornamentation. Leonetto Cappiello ( April 1875 in Livorno, Italy – February 1942 in Cannes, France) was an Italian and French poster art designer who lived in Paris. He is now often called 'the father of modern advertising' because of his innovation in poster design. He was the first poster artist to use bold figures popping out of black backgrounds, a startling contrast to the posters early norm. This vintage advertising poster for Italian vermouth depicts a man riding a red striped zebra holding aloft a bottle of liqueur.