Lure Guru is a leading buyer's guide for anglers. Lure Guru is widely known for digging up the best of the best fishing lures and products. With new gear posted every weekday, Lure Guru has quickly become one of the largest recreational fishing publications. Since 2016, Lure Guru's dedicated readers have visited multiple times per day to find out about the latest stuff for anglers. Uncrate's insightful and daily updates, with near real-time coverage of new product launches, has gained the site an audience of discerning fisherman who turn to Lure Guru for the next great thing.