Mimoto: a Japanese word which means "Personal Identity". That is exactly what cars are to us. They're our passion, our addiction, our getaway, our culture, our lifestyle - they represent us better than anything else.
So whether it's in the garage, on the street, on the track, in the dirt or rain or snow, or simply on our phones, our TVs, our key chains, our walls, our clothes, and of course, our stickers (lots of stickers) - We live, breathe, and drive cars.
This is what Mimoto is all about! Taking that identity and showing it to the world, telling it "This is who I am, and I am proud of it!" So go on! Let everyone know that you are unashamed of your mimoto, you wear it on your sleeve: you.. are All Ways Driven!