SHEI Magazine is a fashion, arts, and popular culture publication at the University of Michigan. SHEI is one of four officially recognized Student Publications within the university. Entirely student-run, SHEI is comprised of both business and creative departments that handle all aspects of publication. As such, SHEI is uniquely positioned as an outlet and a resource for current University of Michigan students interested in any aspect of the fashion and/or publication industries.The flagship product of SHEI is a bi-annual print edition in which photo-shoots and articles are presented in combination exploring a central theme. Some of the many ways SHEI is developing into a brand that fosters aspiring stylists, marketing executives, and writers are: hosting fashion shows; charity events; and collaborations with local and national retailers. SHEI Magazine is also expanding its brand image to new, creative merchandise. It is the mission of SHEI Magazine to bring the most innovative and exciting aspects of fashion and culture to Ann Arbor, students, faculty and alumni of the University of Michigan, as well as SHEI’s expanding global audience. In turn, SHEI Magazine helps to develop and distribute the talent and potential of its student-run staff.