My store just started. The idea came to me after doing some online research and listening to and reading about women's obstacles and struggles. Whether it be weight loss, death in family, bad relationship etc. I thought it would be awesome to give women some motivation through empowering products. And the idea for my store was born! The ideal behind my logo is very inspiring. I want to impact the world through kind words. Even though we are imperfect we are Superb!