Historic Bocca Poster

Black & White version. On location at the Galleria Vittorio Emanuele II. The Libreria Bocca was established in Turin in 1775 as a publishing house and book store, founded by brothers Giuseppe and Secondo Bocca, natives of Asti. It is now one of the oldest book stores still in existence while its businesses, once combined, are now divided in three independant but closely interconnected companies: the Bocca book store, the Bocca publishing house and the Arte Incontro in Libreria newspaper. It had five offices in the past: Paris, Florence, Rome, Turin and Milan, the only one still in operations. For a long time, the company's fortune was closely tied to Italy since Bocca printed for the Savoia house. The Italian nation is in great debt to this historic publishing house whose authors include Gioberti, Pellico, Previati, Segantini, Nietzsche, Kierkegaard and Freud. Photography by Minerva Bloom.