IKAGAI Mug

For all generations. What does my ikigai mean? Life purpose / a reason for being. The Japanese word “ikigai” means a “life purpose” or “raison d'être.” Ikigai refers to defining your personal meaning of life in relation to your talents, passions, and profession, as well as what you can give to the wider world. kigai can describe having a sense of purpose in life, as well as being motivated. According to a study by Michiko Kumano, feeling ikigai as described in Japanese usually means the feeling of accomplishment and fulfilment that follows when people pursue their passions. Activities that generate the feeling of ikigai are not forced on an individual; they are perceived as being spontaneous and undertaken willingly, and thus are personal and depend on a person's inner self. The IKAGAI Venn symbol illustrated in this logo can be seen on Wikipedia where the logical interrelationships between the sets (statements) can be viewed. Those “areas” (circles) are: What you love; What the world needs; What you are good at (talent); What you can get paid for.