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The term “Hong Kongese” has been added to the Oxford English Dictionary in recognition of Hong Kong’s local identity. Hong Kongese is defined as “a native or inhabitant of Hong Kong”, while it can also be used as an adjective to describe anything related to the city or its residents. The brand “Kongese” love the city life, love different cultures, love the characteristics of street food and care about social conditions. We use this Asia’s World City as inspiration, using clothing and accessories as a canvas with original trendy and humorous design to redefine the real urban life.
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